Logo Concept
The idea behind the logo is derived from kids’ toy shapes and blocks. The “e” letter from the logo name “etoy” is used in the logo with a rotation.
The logo consists of 4 iconic elements where they are duplicated to reflect the swapping feature in the app. Where each icon has two parts; the first one is the “X” icon which has outlined half and the other is filled which is related to completing a puzzle or the empty space. The second icon is the letter “e” with rotation to indicate the kid’s stroller or the bag that you will hold the toy in.
The outline areas go in a different direction to reflect that kids play all the time.
Proporion & Padding
Primary Colors
The Color concept
We tried to find the best combination of colors to reflect the toys, kids, motherhood altogether. The green and orange-red regular pastel colors with the light pastel. With adding a dark blue to break the contrast to be used in the animation and advertising.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take a way”.
Antoine De Saint-Exupery
Poiret One font
AaBbCc - 0123
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
@#$%&
This is the typographic style for etoy app
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum
Poiret One font
AaBbCc - 0123
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
@#$%&
This is the typographic style for etoy app
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum
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