Type: Branding
Client: etoy App

etoy logo - Connect local community to sell, swap, or give away toys

The idea behind the app is to give an innovative and environmentally friendly app that puts you in touch with other parents in your local area with whom you can swap, take or give up a toy-making another child very happy.

The app will also teach your child how to share, re-use, and protect the plant, all while saving money and decluttering your home.
This app will make a difference by reducing pollution, raising awareness & teaching kids to be responsible.

More Info

etoyapp logo – Connect local community to sell, swap, or give away toys

The idea behind the app is to give an innovative and environmentally friendly app that puts you in touch with other parents in your local area with whom you can swap, take or give up a toy-making another child very happy.

The app will also teach your child how to share, re-use, and protect the plant, all while saving money and decluttering your home.
This app will make a difference by reducing pollution, raising awareness & teaching kids to be responsible.

Scope of work for the branding

These are the UX design steps that have been followed to come up with the usable etoy application starting from the design strategy to user testing.

Process timeline

1. Kickoff

We will go deep into the root of your problem and identify your potential audience, which the solutions will be, and why they are.

2. UX Research

We will artfully research, understand and analyze the causes of the problems to find appropriate solutions for you.

3. Ideation

We will bombard all ideas, putting them on the table to find the solutions and will not stop at just a clear solution.

4. UX Design

We will bombard all ideas, putting them on the table to find the solutions and will not stop at just a clear solution.

5. Branding

We will help you design responsible coloring strategies that create transformative change to improve continued success.

6. UI Design

We with our UI design combine accessibility and usability with your content and marketing goals for the users.

7. Optimization

We will create it, putting your target audience in mind in the first place to ensure them the best experience for your product.

Logo Concept

The idea behind the logo is derived from kids’ toy shapes and blocks. The “e” letter from the logo name “etoy” is used in the logo with a rotation.

The logo consists of 4 iconic elements where they are duplicated to reflect the swapping feature in the app. Where each icon has two parts; the first one is the “X” icon which has outlined half and the other is filled which is related to completing a puzzle or the empty space. The second icon is the letter “e” with rotation to indicate the kid’s stroller or the bag that you will hold the toy in.
The outline areas go in a different direction to reflect that kids play all the time.

Proporion & Padding

Primary Colors

The Color concept

We tried to find the best combination of colors to reflect the toys, kids, motherhood altogether. The green and orange-red regular pastel colors with the light pastel. With adding a dark blue to break the contrast to be used in the animation and advertising.

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take a way”.

Antoine De Saint-Exupery

Poiret One font

AaBbCc - 0123

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
@#$%&

This is the typographic style for etoy app

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum

Poiret One font

AaBbCc - 0123

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
@#$%&

This is the typographic style for etoy app

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum

Thanks for watching!

Feel free to share your thoughts on the design and our presentation. If you have a business proposal or if you want to hire me just contact.